A Research Into the Fact That Media Have Direct Effects on People in Different Ways

Noura Alalawi

Abstract


Whether the effects of media on society are direct or limited has been a topic of debate for quite a long time. The effects of media touch on all classes of society. The effects of media touch on such spheres as the political sphere, the religious sphere, the education sector, the business sector as well as the entire corporate practice. Contrary to the assumptions of the limited effects theory, the effect of the media on society is direct. In other words, the media affects the society directly. This paper seeks to validate this argument through focusing on the scholarly views and expert opinions of renowned authors and specialists in the social sciences. Further, the paper bases its key arguments on the results of the empirical research executed through the use of respected books and resourceful scholarly reviewed articles on the topic of media and society. The research, just like the scholarly opinions indicate that the media impact directly on the society since what the media broadcasts and portrays is a reflection of the society. It is for this reason that the media have been described as the mirror of society.


Keywords


Media effects; Media on society; Television programs; Political sphere

Full Text:

PDF

References


Al-Jenaibi, B. (2014). The nature of Arab public discourse: Social media and the “Arab Spring”, Journal of Applied Journalism & Media Studies, 3(2), 241-260.

Al-Jenaibi, B. (2013). Satisfying public relations: The promise of social media in the UAE, International Journal of E-Adoption, 5(1), 1-16.

Al-Jenaibi, B. (2011). The practice of public relations departments in increasing social support in the diverse workplaces of the United Arab Emirates. Cross-Cultural Communication, 7(3), 41-54.

Al Jenaibi, B. (2010). New age of press democracy in the Middle East. Arabic news channels: Al-Jazeera. International Journal of Academic Research, 2(4).

Al-Jenaibi, B. (2008). The effects of media campaigns on different cultures. Proceedings of World.

Ball-Rokeach, S. J., & Defleur, M. L. (1976). A dependency model of mass-media effects. Communication Research, 3(1), 3-21.

Bittner, J. R. (1977). Mass communication: An introduction. Theory and Practice of Mass Media in Society.

Brosius, H. B., & Engel, D. (1996). The causes of third-person effects: Unrealistic optimism, impersonal impact, or generalized negative attitudes towards media influence? International Journal of Public Opinion Research, 8(2), 142-162.

Burton, G. (2004). Media and society. Open University Press.

Castells, M. (1996). The rise of the network society (Vol. 1, No. 996, pp. 1-25). Oxford: Blackwell Publishers.

Curran, J., & Gurevitch, M. (2005). Mass media and society. Odder Arnold.

Deephouse, D. L. (2000). Media reputation ASA strategic resource: An integration of mass communication and resource-based theories. Journal of Management, 26(6), 1091-1112.

Klimmt, C., & Vorderer, P. (2003). Media psychology “is not yet there”: Introducing theories on media entertainment to the presence debate. Presence: Teleoperators& Virtual Environments, 12 (4), 346-359.

McQuail, D. (1987). Mass communication theory: An introduction. Sage Publications, Inc.

Steeves, H. L. (1987). Feminist theories and media studies. Critical Studies in Media Communication, 4(2), 95-135.

Wood, W., Wong, F. Y., &Chachere, J. G. (1991). Effects of media violence on viewers’ aggression in unconstrained social interaction. Psychological Bulletin, 109 (3), 371.




DOI: http://dx.doi.org/10.3968/n

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Studies in Sociology of Science




Share us to:   


Reminder

  • How to do online submission to another Journal?
  • If you have already registered in Journal A, then how can you submit another article to Journal B? It takes two steps to make it happen:

1. Register yourself in Journal B as an Author

  • Find the journal you want to submit to in CATEGORIES, click on “VIEW JOURNAL”, “Online Submissions”, “GO TO LOGIN” and “Edit My Profile”. Check “Author” on the “Edit Profile” page, then “Save”.

2. Submission

  • Go to “User Home”, and click on “Author” under the name of Journal B. You may start a New Submission by clicking on “CLICK HERE”.


We only use three mailboxes as follows to deal with issues about paper acceptance, payment and submission of electronic versions of our journals to databases:
caooc@hotmail.com; sss@cscanada.net; sss@cscanada.org

 Articles published in Studies in Sociology of Science are licensed under Creative Commons Attribution 4.0 (CC-BY).

STUDIES IN SOCIOLOGY OF SCIENCE Editorial Office

Address: 9375 Rue de Roissy Brossard, Québec, J4X 3A1, Canada

Telephone: 1-514-558 6138
Website: Http://www.cscanada.net; Http://www.cscanada.org
E-mail:caooc@hotmail.com

Copyright © 2010 Canadian Research & Development Centre of Sciences and Cultures